All The Things We Never Said
Design for introspective questionnaire, housed on a deck of cards.
Client
C Huang X Blackbird Foundations
Year
2024
Key Words
Bold, Connections, Introspection
Services
Merchandise, Branding
THE STORY
Following other conversational games like 'We're Not Really Strangers,' how can we expand that functionality? All The Things We Never Said had three purposes: bringing people together via introspection, having the versatility of a traditional deck of cards, and being a bold set-piece for any coffee table.
THE THINKING
The vision was bold bauhaus shapes and big blocks of colour. Several style options and palettes were explored.
Initial test shapes and palettes.
THE DELIVERY
Warm but bright. Thoughtful but flashy. The final deck brought together a mix of warm oranges for the happy memories, and introspective blues for the challenging ones. Each suit featured a unique card front design alongside the question, with custom suit designs for each pip.
Card front designs (including print marks). The 'pointier' the shapes were, the more difficult the questions.
Box design and card backs.
Card back design (including print marks).
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