Checkbox Product Launch
Branding, design, and movement of new product feature launch for legal tech SaaS.
Client
Checkbox AI
Year
2025
Key Words
Fresh, Sleek, Agile
Services
Motion Design, Product, Web Design
THE STORY
As one of the first AI-powered products in legaltech, Checkbox wanted to make their mark on the industry. Launching the 'Future of Legal,' the SaaS specialised in using AI, incuding an AI Agent to streamline workflow and matter management.
THE THINKING
The concept was framed around comparing the Checkbox AI Agent to Siri - just like 'Hey Siri' can do your small daily tasks for you, 'Hey Checkbox' could solve all your legal matters. Initial storyboarding played off this idea, branded with big brand text and smooth rounded gradients as visual support.
THE DELIVERY
The Checkbox vision was to take in-house legal teams - a historically slow and bottlenecked department, into the future using technology and AI. Not only that, they wanted to make legal work fun again. As such, videos and visuals needed to be snappy and agile, backed up with proven product imagery.
Checkbox AI Product Launch Video.
Thumbnail ran on LinkedIn and Youtube paid social.
Accompanying landing page. I was solely responsible for all copy and assets pictured.